Latest In: Wal-Mart

Tony Hawk - Photo courtesy of Cherokee

Tony Hawk brand to launch at Wal-Mart Canada

The brand, now owned by Cherokee, will launch in stores and online for Fall 2016.

Press Releases October 19, 2015

Bummer! Op headed to Wal-Mart

The new owners of the Ocean Pacific brand finally struck a licensing deal. The original Southern California lifestyle…

News May 13, 2013
An Op T-shirt courtesy of the Wal-Mart website

Emerging markets next target for Op

I caught up on the Iconix Brand Group, Inc.'s second quarter conference call, which had some interesting detail…

News May 13, 2013
The new Op advertising campaign.

New Op ad campaign for Wal Mart push

Iconix Brand Group, the new owners of the Op brand, announced this morning they are launching a new…

News May 13, 2013
Op expands at Wal-Mart

Op expands at Wal-Mart

Look for more Op goods at Wal-Mart this spring. According to executives at Iconix Brand Group, which owns…

News May 13, 2013

Iconix Brand Group raises guidance

Press Release: - Q1 total revenue of $71.7 million, a 42% increase over the prior year quarter -…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series