Latest In: Outdoor

HOKA

Strong U.S. Demand for HOKA and UGG Drive Record Results at Deckers Brands

Tariffs had less of an impact on third-quarter results than expected as both DTC and wholesale sales grew…

News January 30, 2026
Default Image

Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer

The beer, aimed to bring "a taste of the outdoors" to sports fans stuck inside, is part of…

News January 28, 2026
Bracken Darrell VF Corp.

The North Face and Vans Parent Reports Revenue Growth, Driven by Americas

A strong holiday season, ecommerce and Americas drove better-than-expected results at VF Corp. TNF and Timberland reported growth…

News January 28, 2026
Avery Baker Arc'teryx

Arc’teryx Bolsters Executive Team With Fashion Appointments

Former Tommy Hilfiger executive Avery Baker joins as the North Vancouver-based company's first chief brand officer, and Tobia…

News January 27, 2026
Gen Z marketing and shopping habits

‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers

From researching discounts and product reviews to creative empowerment and AI skepticism, experts at NRF’s Big Show '26…

Executive Edition January 27, 2026
Tim Bantle Filson

Tim Bantle’s Playbook for Scaling Filson: Wholesale, Collabs and Global Growth

After one year at the Seattle-based heritage brand, President Tim Bantle is in the midst of transforming the…

Executive Edition January 14, 2026
Nina Flood Timberland NRF 2026

Timberland’s Nina Flood on the Brand’s Transformation

Refreshing planning, leadership and marketing have all played a role in returning Timberland to growth, said Flood at…

News January 13, 2026
Caroline Brown The North Face

The North Face’s Caroline Brown on Balancing Performance and Mass Appeal

“We are really proud of it,” Brown said of TNF’s mainstream success at NRF 2026. “We own it.…

News January 13, 2026
Ed Stack Dick's Sporting Goods

Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

At NRF 2026, Stack shared the origin story of the House of Sport, what employees at Dick’s all have in common, and how the company will continue…

News January 12, 2026
Mary Beth Laughton REI NRF 2026

REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI

Laughton elaborated on the Peak 28 three-year strategy, building a sustainable future while preserving values, and bringing a…

News January 12, 2026
Hydro Flask

Helen of Troy Reports Sales Decline in Home and Outdoor Sector

Decreased club channel sales, softer wholesale demand and competition led to a net sales decrease in home and…

News January 8, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series