Young Leaders to Watch in Surf, Outdoor, and Active LifestyleÂ
SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors,…
News June 3, 2025
Latest In: Outdoor
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
After apologizing for REI's political endorsement this spring, Laughton shared more of her plans for the embattled retailer…
News June 2, 2025
Helly Hansen Sale to Kontoor Brands Closes
Kontoor, which has deep relationships with high volume retailers through its Wrangler and Lee brands, sees a big…
News June 2, 2025
Cotopaxi and Snow Peak Launch Retail Pop-Up Partnership
Cotopaxi's colorful apparel and accessories are now in Snow Peak's Brooklyn shop, and Snow Peak's sleek camping gear…
News May 30, 2025
Rab Realigns for Global Success
Group Marketing Director Jon Frederick discusses how Rab is better aligning its global subsidiaries, why he's moving back…
News May 27, 2025
Steep Revenue Declines at Vans, Dickies, Offset by Growth at TNF and Timberland in Q4
VF Corp. CEO Bracken Darrell maintains that he has full confidence in Vans’ ability to bounce back after…
News May 21, 2025
Mountain Equipment Company’s Chris Speyer on Becoming an Owner and Go Forward Plans
The Canadian retailer will start producing some private label products domestically under its new ownership group led by…
News May 21, 2025
What Brands are Saying About Tariff Impacts and Adjustments
On Holdings, Birkenstock, Black Diamond parent company Clarus Corp., and Bogg Bags commented on tariff strategies and impacts…
News May 19, 2025
Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing
On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and…
News May 14, 2025
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…
News May 13, 2025
Keen COO Talks Tariff Pricing, Zero China Exposure, and More
Keen Chief Operating Officer Hari Perumal explains why – and how – the brand will keep prices steady…
Executive Edition May 12, 2025
