Snowboard Brand 686 Signs First Skier to Brand
The hardcore snowboard brand adds a skier to represent its GLCR collection
News November 15, 2016
Latest In: Snow
Burton Opens Up, Shares Business Goals
Burton is lifting the curtain on its business plans in a quest to form closer partnerships with key…
Executive Edition October 18, 2016
Vail Resorts to Acquire Whistler Blackcomb
Vail will pay US$513 million in cash and US$543 in stock. The strong US dollar helped make the…
News August 8, 2016
Burton Promotes New Executive to U.S. GM Role
Elysa Walk joined Burton last fall as VP of Sales, Specialty Accounts
News June 9, 2016
SIA to Move Headquarters to Park City
The move is slated to take place in August, with a small segment of the organization’s employees relocating
News June 9, 2016
SIA President on SIA's Moving Plans
We followed up with Nick Sargent to find out more about the trade organization’s plan to move from…
News June 3, 2016
Good Bye Sports Authority
The closing of the large industry account is especially bad news for some sectors of the snow industry
News May 25, 2016
Holden, POW, Spacecraft Sold
All three snow brands, part of Seattle-based POW Holdings, were sold to different parties
News March 31, 2016
Roxy Sharpens Focus as it Stresses Differentiation
Global Brand Manager Emilie Souvras details how Roxy plans to stand out in a competitive landscape, including a…
Executive Edition February 29, 2016
Burton Announces Big Promotions in Marketing, Product
Current SVP of Marketing Anne-Marie Dacyshyn gets an elevated title and position, as do several other Burton employees.
News February 29, 2016
