Latest In: Snow

Helly Hansen

Helly Hansen to Make Major U.S. Push Under New Owner Kontoor

Kontoor CEO Scott Baxter knows the outdoor market — he oversaw the North Face during his time at…

Executive Edition February 25, 2025
Zumiez Top Sellers

Photos from Zumiez Annual 100K Employee Recognition Party

Brands went all out this year to reward the top sales people at important industry account Zumiez.

News January 24, 2025
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Surf and Snow Brands and Retailers Work to Help LA Fire Relief

A wide range of industry brand and retailers have jumped in to aid those impacted by the devastating…

News January 17, 2025
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Skier Visits Nearly Flat at Vail Resorts

The company is also offering guests credits who visited Park City Mountain while patrollers were on strike.

News January 16, 2025
Vail Resorts

Vail Resorts and Ski Patrollers Reach Agreement

Vail Resorts reportedly agreed to the $2 wage increase sought by the the Park City Professional Ski Patrol…

News January 14, 2025
Arc'Teryx sign

Arc’teryx Parent Amer Sports Shares Preliminary Full Year Results

Amer's full year revenue will be at the high end of the company's previous guidance of 16% to…

News January 13, 2025
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Burton Adds New Chief Marketing Officer and Chief Merchandising Officer

Jennifer Valentine, formerly of Adidas, and longtime marketer Debbie Lee have joined the executive team in Burlington, Vermont.

News January 8, 2025
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Snowsports Industries America Appoints Four New Board Members

Gary Fleming, Sergio Kiehl, Helmut Holzer, and Drew Saunders have joined the SIA board of directors.

News January 7, 2025
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Patrollers on Strike at Vail Resorts’ Park City Mountain in Utah

Patrollers want a $2 hourly wage increase. Owner Vail Resorts say wage increases have already outpaced inflation.

News January 6, 2025
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Burton CEO on Navigating Turbulence, Private Company Advantages, and More

Burton did something unheard of a few years ago: it asked retailers to place smaller orders. CEO John…

Executive Edition January 2, 2025
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Wild Rye Expands Into Snow Outerwear

After growing sales by 40% this year and three years of product development, it was the right time…

News December 17, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series