Hard Data on Swim Sales Trends from NPD
NPD Apparel Industry Analyst Kristen Classi Zummo shares some great hard data and insights into how swim sales…
Executive Edition July 21, 2022
Latest In: Swim
Seafolly Goes into Voluntary Administration in Australia citing Pandemic Impact
Voluntary administration in Australia is somewhat similar to the bankruptcy process in the U.S.
News June 30, 2020
L*Space Celebrates Hawaii Exclusive Collection Tonight
The Aloha Paradise collection includes five swim styles and will only be sold by retailers on the islands.
News March 5, 2020
Athleta Swim Misfires This Season
Athleta, which has been very aggressive in the active swim category, hit a bump in the road.
News May 31, 2019
Volcom Women’s Expands into Extended Sizes
Even more groundbreaking: they are featuring plus-sized models in apparel and swim advertising campaigns.
News October 1, 2018
Our Favorite Interviews and Stories of the Year
We wrote a lot of stories and interviewed a lot of people in 2017. Here are our favorites.
News December 29, 2017
Tavik Modern Beach Club Event Attracts Noteworthy Retailers
We have photos from the party Saturday in Santa Monica
News May 15, 2017
Raj Taps Company Millenials to Create New Swim Brand
The internal team was tasked with developing VYB by RAJ leadership who kept corporate involvement to a minimum.…
News March 23, 2017
Prominent Swim Executive Susan Crank Dies
Susan Crank, CEO of Lunada Bay Corp., a former Op executive and former SIMA leader, passed away this…
News January 26, 2017
Billabong Works to Take More Share in Core Doors
Billabong wants to help retailers increase sales per square foot, and built a private concept shop to work…
Executive Edition October 5, 2016
Vitamin A, Vix, Create Swim Lines for Target
Some high-end swim brands have created sublines for Target this season and are part of Target’s expanded push…
News March 2, 2016
