Latest In: Swim

LSpace AlohaCollection

L*Space Celebrates Hawaii Exclusive Collection Tonight

The Aloha Paradise collection includes five swim styles and will only be sold by retailers on the islands.

News March 5, 2020
athletaSwim 1

Athleta Swim Misfires This Season

Athleta, which has been very aggressive in the active swim category, hit a bump in the road.

News May 31, 2019
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Volcom Women’s Expands into Extended Sizes

Even more groundbreaking: they are featuring plus-sized models in apparel and swim advertising campaigns.

News October 1, 2018
Siblings Karly

Our Favorite Interviews and Stories of the Year

We wrote a lot of stories and interviewed a lot of people in 2017. Here are our favorites.

News December 29, 2017
Free People Buyer Meghan Grauzlis and Tavik Sales Rep Tara Jaicks - Photo by SES

Tavik Modern Beach Club Event Attracts Noteworthy Retailers

We have photos from the party Saturday in Santa Monica

News May 15, 2017
VYB Swim - Photo courtesy of Raj

Raj Taps Company Millenials to Create New Swim Brand

The internal team was tasked with developing VYB by RAJ leadership who kept corporate involvement to a minimum.…

News March 23, 2017
Lunada Bay CEO Susan Crank in 2009 - SES file photo

Prominent Swim Executive Susan Crank Dies

Susan Crank, CEO of Lunada Bay Corp., a former Op executive and former SIMA leader, passed away this…

News January 26, 2017
The Billabong executive team in the concept shop - Photo by SES

Billabong Works to Take More Share in Core Doors

Billabong wants to help retailers increase sales per square foot, and built a private concept shop to work…

Executive Edition October 5, 2016
The Vitamin A Soleil line sold online at Target - Photo courtesy of Target

Vitamin A, Vix, Create Swim Lines for Target

Some high-end swim brands have created sublines for Target this season and are part of Target’s expanded push…

News March 2, 2016
A Roxy Fitness event in Hossegor. Roxy will greatly expand the events

Roxy Sharpens Focus as it Stresses Differentiation

Global Brand Manager Emilie Souvras details how Roxy plans to stand out in a competitive landscape, including a…

Executive Edition February 29, 2016
Paula Hermanny

V i X Swimwear owner on company and brands

V i X Swimwear owner Paula Hermanny on business trends, managing the downturn and its partnership with Manhattan…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series