Latest Executive Edition
Tariffs Hit Hard: Outdoor, Snow and Surf Brands on 2025’s Biggest Challenge
Brand and retail leaders gave a sobering assessment about the impact of tariffs on their businesses and on…
Executive Edition July 16, 2025
Is Sanuk on the Comeback Trail?
Sanuk GM Katie Pruitt tells SESO how the brand’s new owner and new team are breathing life into…
Executive Edition July 7, 2025
Wild Rye Leans on Crowdfunding after Tariff Challenges
As tariffs continue to disrupt the Idaho-based cycling and snow apparel brand, founder Cassie Abel is receiving overwhelming…
Executive Edition June 30, 2025
Nike Ramps Up Embrace of Wholesale Channel
While previous Nike management turned away from the wholesale channel in favor of DTC, new Nike CEO Elliott…
Executive Edition June 27, 2025
Special Report: Boardshort Category Comes to Life
SESO takes an in-depth look at the boardshort category, and talks to a wide variety of brands and…
Executive Edition June 25, 2025
Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners
After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of…
Executive Edition June 16, 2025
Hurley the Big Winner at Dick’s, Free Fly and Howler Gain Real Estate
SESO visited a showcase Dick's Sporting Goods store to see how surf and outdoor brands are faring with…
Executive Edition June 11, 2025
Tilly’s CEO “Encouraged” As Sales Trends Appear to Stabilize
While the industry customer still reported a fairly significant drop in Q1 comparable sales, it was an improvement…
Executive Edition June 4, 2025
Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”
"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…
Executive Edition May 27, 2025
