What Charlie Setzler Has Learned About Retail – and the Industry

A wide-ranging talk with Charlie about lessons learned as a retailer he didn't know as a brand sales executive, what he thinks about the state of the industry now that he works outside it, and what brands are hot sellers at his store. (If you are with Pura Vida or Richer Poorer you should read this story.)

Published: July 16, 2019By Tiffany Montgomery

I stopped by to see an old friend last week – Charlie Setzler, a former industry executive who had big jobs at both O’Neill and Rusty clothing, including serving as CEO and partner in the Rusty USA license when it separated from La Jolla Group.

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Posted in: Executive Edition

Tagged with: Charlie Setzler, La Jolla Group, Landmark Surf Co., ONeill, Retail, Rusty