Latest In: Rusty

Rusty Experimental Division, “R.E.D.,” Drops in U.S. Market

The Y2K-inspired collection launches March 19 online and in select retailers April 1.

Press Releases March 19, 2024
ProductRoundup Collage

Surf Expo Offers Launch Pad for Summer 2024 and Beyond

SES rounded up some of the newest items launched at Surf Expo by Roark, Former, Rip Curl, Rhythm,…

News September 12, 2023
Surf Expo September 2023

Surf Expo September Show a Sign of Shifting Industry Landscape

Brands and buyers converged for the Orlando confab as they sought to write orders and make initial sense…

News September 11, 2023
SurfExpoS23 MattKeenan

Updated: Photos from Surf Expo September 2023 Edition

Change was definitely in the air at Surf Expo Thursday, where nearly all the key industry players were…

News September 8, 2023
Dave Nash of Sun Diego and SIMA's Vipe Desai at Surfscape 2023

Surfscape Draws Mixed Crowds at Inaugural Event

SIMA is set to begin planning for the next Surfscape following the weekend's inaugural event, which drew a…

News May 1, 2023
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Rusty Produces Bushfire Relief Fundraising T-shirt

All the profits will be split 50/50 between WIRES Wildlife Rescue and Australian Red Cross.

Press Releases January 8, 2020
Noa Deane - Photo courtesy of Volcom

Volcom Signs Noa Deane

Deane was previously the cornerstone of Rusty's marketing.

Press Releases January 12, 2017
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Illumination and NBCUniversal to Launch Minions Surf Collection

Collection to debut exclusively on Swell.com and Surfstitch.com in August.

Press Releases August 3, 2016
Geoff Backshall - File photo courtesy of Rusty

Rusty owner on what's next for Rusty in the U.S.

Geoff Backshall shares the go-forward plan for the brand in North America.

News January 8, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series