Burton Co-CEO on Business Trends, the Rise of DTC, and the Olympics

An informative talk with John Lacy about a wide range of topics including the surprises emerging at Burton retail, why he is happy Volcom is doing Olympic outerwear, and much more. Note: this conversation took place before the unexpected passing of Jake Burton.
Published: December 6, 2019

We had a very interesting and informative talk with Burton Co-CEO John Lacy two weeks ago about how the current fiscal year is going, the company’s big bet on DTC, why he’s happy that Volcom is taking on the outerwear license for the Olympics, and much more.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series