WSL Chief Revenue Officer on IKEA Deal and Other Projects

Cherie Cohen tells SES about how the IKEA business partnership works, and about other new strategies the WSL is working to develop.
Published: April 25, 2022

The World Surf League has partnered with IKEA to develop and market a collection of products for the home and life on the go called KÅSEBERGA. Named after a small city in Sweden with one of the country’s most southern surf breaks, the WSL and IKEA just revealed the complete line to media. It will hit IKEA stores globally in May.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series