Latest In: WSL

Vans, WSL

Anniversary Mode: How WSL and Vans Celebrate the Past Without Getting Stuck in It

As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The…

Executive Edition May 14, 2026
Stephanie Gilmore of Australia after winning the Bonsoy Gold Coast Pro on May 4, 2026 at Gold Coast, Queensland, Australia. (Photo by Andrew Shield/World Surf League)

Why the World Surf League Is Exploring a Sale After Record 2025 Growth

The World Surf League is weighing strategic alternatives, including a possible sale or new investment, after record audience…

News May 11, 2026
Barron Mamiya of Hawaii surfs in Heat 4 of the Round of 64 at the Lexus Pipe Challenger on February 1, 2026 at O'Ahu, Hawaii. (Photo by Tony Heff/World Surf League)

World Surf League’s Global Audience Reaches 80 Million in 2025

The WSL reported big growth in audience and engagement Monday for 2025, showing that competitive surfing has meaningful…

News March 23, 2026
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
World Surf League Chief Revenue Officer Nicole Metzger.

WSL Names LPGA Exec Nicole Metzger Chief Revenue Officer

Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand…

News July 24, 2025
X Games Global Chief Revenue Officer Cherie Cohen

Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games

Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her…

News April 11, 2025

World Surf League Releases 2024 Purpose and Impact Report

WSL One Ocean recognized by United Nations Decade on Ecosystem Restoration as an official actor.

Press Releases November 15, 2024

Onewheel Partners with the World Surf League

Future Motion, the maker of Onewheel, partners with WSL to create a rideable sandcastle experience at US Open…

Press Releases August 7, 2024

X Games Returns to the Beach with the Lexus X Games Vert Pro

Skateboarding joins the US Open of Surfing with Lexus X Games Vert Pro.

Press Releases July 31, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series