Oakley has launched a new multi-channel global campaign, SEE IT IN PRIZM, featuring stories of obsession, passion and vision from the brand’s global community. From the world’s best athletes, including superstar New York Yankees outfielder Aaron Judge, NFL star quarterback and 2018 MVP Patrick Mahomes II, seven time MotoGP World Champion Valentino Rossi, professional skateboarder and three time X Games gold medal winner Ryan Sheckler and professional surf champion Julian Wilson, to everyday athletes, including self-proclaimed ‘most interesting dad in the world’ and stuntman Mike Escamilia and a pioneering Los Angeles street dance crew, the campaign shows how Oakley Prizm™ enables anyone to live life to the fullest.
Oakley Prizm, is a revolutionary lens technology, grounded in decades of research and innovation, that fine-tunes individual colors to enhance details for an optimized viewing experience. With ordinary sunglass lenses, the world looks dull and flat, but Prizm lenses are designed to make everything look vivid and vibrant, revealing nuances that would normally be missed by the naked eye. For Oakley, Prizm isn’t simply a technology, it’s a way of life. It gives wearers the confidence to be more than they ever thought they could be, allowing them to live life in a brighter, more colorful and distraction-free world.
The SEE IT IN PRIZM campaign harnesses the power of obsession by bringing together pro and amateur athletes, influencers, everyday heroes and Oakley innovators asking them a very simple question: What do you see through Prizm? Their response to this question was used as the creative inspiration for the campaign.
The campaign will kick-off as a conversation on social media, where Oakley will ask the brand’s global community the same question that they asked their athletes: What do you see? The movement will turn #ONEOBSESSION into a platform where athletes of all levels can interact with Oakley and Team Oakley athletes to share stories about their sports and passions.
Commenting on the SEE IT IN PRIZM campaign, Team Oakley Athlete Patrick Mahomes II said, “I’m proud to be a part of the Oakley campaign, alongside athletes that I’ve watched and admired for years. Being able to share what sport and performance means to me is important and this gives me a platform to do so. Hopefully my story can inspire others to pursue their obsessions and achieve more than they thought possible.”
“SEE IT IN PRIZM, the evolution of our ONE OBSESSION platform is an incredibly powerful message. The passion of athletes – from professionals to the everyday amateurs – is what fuels our brand and product design,” said Ben Goss, Global Marketing Director at Oakley. “The campaign is built to harness that passion and celebrate how Oakley is a part of inspiring and enabling people who relentlessly pursue their obsessions.”
The content will be launched on Oakley’s global communication channels today, supported by a full 360 multi-channel campaign which includes social media activations, athlete highlight videos, immersive retail experiences and regional activations.
To get involved in the global conversation, show Oakley what you see through Prizm and tag #ONEOBSESSION, #OakleyPrizm and @Oakley.
For more information on Oakley and Prizm technology, please visit: Oakley.com.
