Oakley Names Fashion Designer Matthew M. Williams Creative Director of Footwear and Apparel
Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining…
News March 26, 2026Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining…
News March 26, 2026Going forward, a portion of the Oakley rep force will be aligned to specific endemic channels, with surf,…
News March 10, 2026The store, which blends the brand's brutalist design aesthetic with elements of Colorado nature and the local arts…
News August 25, 2025Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…
News April 28, 2025The offshore apparel collection will launch as surfing returns to the 2024 Summer Olympic Games in Paris.
Press Releases June 24, 2024The long-time action sports strategist is on her second leg at Oakley in a position that has her…
News February 20, 2024The event drew 1910, Burton, GNU, Nidecker, Sims, Oakley and several other snowboarding brands and retailers to a…
News December 6, 2023The oft-referred “mad scientist” of the eyewear industry quietly launched a new brand called M-Experiment this month.
News July 24, 2023Inspired by the irreverence of surf attitude, Hydra comes in a throwback style and bold colorways.
Press Releases October 4, 2022