Dick’s to Launch Low-Priced Athletic Apparel Brand

Dick's is going big with the brand out of the gate. Plus, how potential tariffs are impacting Dick's outlook for the year.
Published: May 30, 2019

Industry customer Dick’s Sporting Goods is launching a lower priced athletic apparel line in hopes of reaching value shoppers that are buying their active apparel elsewhere.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series