Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Tilly's CEO Nate Smith discussed his years in Boardriders' leadership during a period of crisis, what retail taught him about wholesale partnerships, and what's coming next for Tilly's surf assortment.
Published: September 29, 2026

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series