The first loop has begun.
phaenom is excited to announce the global launch of its new, innovative ski boot collection — high-performance footwear that is comfortable, stylish, and cyclical. Following four years of research & development, phaenom’s collection emphasizes original boot molds, patent- pending technology and a design- and circularity-based ethos.
Courtesy of phaenom
phaenom’s freeride and freestyle boots are the freshest new entrant to the ski boot and technical footwear space in years with an exciting development roadmap ahead. The inaugural collection offers two product lines: fs (all-mountain freestyle) and fr (freeride). Crafted in Montebelluna, Italy and engineered for freeski performance, phaenom’s key differentiators include:
— Hybrid cabrio x overlap boot with a clean two-buckle design.
— The patent-pending phaenom strap provides rebound, shock absorption and flex control from one recyclable material.
— The all-black design supports restoration and reuse of the boot and its parts, with all elements of the boots’ construction designed to be repairable and recyclable.
The fs product line includes four models designed to achieve flex perfection and shock absorption whether soaring down a technical tree-run or catching air off of your favorite natural features on the mountain. The fr family features another four models, nearly identical to the fs models yet differentiated primarily by the walk mode and tech inserts. The fr boots are engineered to be efficient on the way up and dependable at top speed going down.
“We believe technical footwear should be simple and modern,” says Daniel Tanzer, Head of Product. “Our team, a cohort of footwear experts in Innsbruck, Verbier, Paris, Montebelluna, and Asia, combined deep experience with new development techniques and materials to bring a fresh approach to ski footwear. We share a mission to accelerate the transition to sustainable processes, materials and circularity within the outdoor footwear industry without ever sacrificing performance and style. We are a Certified B Corp and a proud 1% for the Planet partner from day one.”
CEO Alex Hoye shares, “Foremost, we are thrilled that our industry-exclusive hybrid cabrio x overlap boot has delivered on a vision of fantastic performance in ankle and heel grip with comfort for a broad range of skiers. The results are above our expectations, but most of all, our retail partner and athlete testers tell us that the design is a game-changer.”
“A two-buckle boot with our patent-pending phaenom strap makes a mark in form and function. It also means we can make the only fully recyclable boot on the market with the most recycled content,” adds Hoye.
phaenom debuts globally with strong retail partner support. Orders are booked to fill 200+ doors across 125 key accounts. A complete store finder and more information about the brand and the new products may be found at phaenom-footwear.com.
about phaenom footwear
phaenom engineers high-performance footwear that is comfortable, stylish, and cyclical. phaenom believes technical footwear should be simple and modern.
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