Costa CEO Works to Extend Brand's Reach

Costa has become a very important brand for many East Coast surf shops. We talk with Holly Rush about how Costa is adding lifestyle pieces and implementing other strategies to expand the brand's reach, including a West Coast push.

Published: October 5, 2017

Sunglass brand Costa has become a hot topic in some surf shop circles, particularly on the East Coast.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series