Nike: Direct-to-Consumer Our Main Focus

<p>Details about the big shift, how Nike is approaching its new relationship with Amazon, and Nike's blockbuster financial results.</p><p>“We’ve never really been about sustaining the status quo,” CEO Mark Parker said. “It’s not a winning proposition.”</p>
Published: June 30, 2017

Nike held an information-filled year-end earnings call Thursday that highlighted both the rapidly changing consumer and retail environment and how Nike is striving to adapt to it.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series