LEUS is pleased to announce its newly signed distribution partnership with Primer, the leading distribution company in the APAC region. Primer will initially distribute LEUS in Australia via Primer Pacific Pty Ltd, with the rest of APAC on the near horizon.
“We’re extremely honored and excited to partner with the Primer Group and expand into new regions,” says LEUS management team. “The Primer Group shares our core values and will be a huge asset in growing the brand overseas. We look forward to a long and successful partnership with them,” adds the team.
“We’re really excited to be working with LEUS,” says Primer Pacific Managing Director Scott Williams. “The brand has launched successfully in the US and Europe and the combination of great product, a category focus and fun vibes is something that we feel will deliver excellent results for our Australian retail partners when we launch LEUS this spring,” he adds.
About LEUS
All day beach layers, lounge chair connoisseurs and pool party crashers linked by a common love of good times, there’s no stamp of approval needed to join our tribe. LEUS shows up to rage with a diverse collection of towels inspired by the elements of life that excite us most. Rallying a rowdy mix of photographers, designers, musicians, artists and athletes to craft our lineup. Take us on adventures and show us off to the world. We were made to party because fun feels better. Leustowels.com
About Primer
Primer Group is engaged in the retail and distribution of premium consumer brands globally including the Philippines, Hong Kong, Japan and Australia. Primer Group’s headquarters are in Manila, while Primer Pacific’s operation is based in Sydney, Australia. primergrp.com primerpacific.com.au
