Otis Makes Premium Play

Otis has brought on a new global leader and has plans for continued growth in the premium niche. We find out more about the strategy, and ask retailers about the brand’s performance and how consumers are responding.

Published: June 26, 2017

As the Australian sunglass brand Otis enters its fourth summer in North America, it’s refocusing on global growth and delivering premium margins to retailers.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series