Prana Not Immune to U.S. Wholesale Challenges

<p>Parent company Columbia Sportswear had interesting things to say about the previously fast-growing Prana, and about the U.S. marketplace in general as it relates to the Columbia brand, during an earnings conference call last week</p>
Published: May 5, 2017

Active lifestyle brand Prana, which had been growing at a rapid clip, is not immune to the challenges in the U.S. marketplace.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series