In celebration of their 70th anniversary, global footwear brand Palladium joins forces with Smiley—the world’s happiest brand—for their 45th anniversary to create a festival footwear collection in honor of both brands’ milestone this year. Through this partnership, both brands are bringing together the iconic elements of their worlds to celebrate their influence in music with this unique capsule.
The capsule features Palladium’s most iconic style, the Pampa Hi, a boot renowned for its military heritage that soon evolved to become the unofficial uniform for ravers in the music scene in the early 1990’s. With a 10oz cotton canvas upper and lining, the boot is emblazoned with the world famous Smiley icon in trademark yellow and black. The shoe also features a removable zip pocket that functions as a ‘Festival Survival Kit’ fanny pack, perfect for essentials such as a mini bottle opener, earplugs and stickers that will be included in the pack. The shoes will be available in two distinct colors, black and yellow.
“This year marks the 70th anniversary of Palladium and we’re humbled to have come so far while staying true to our heritage roots,” says Christophe Mortemousque, brand president of Palladium. “We are proud to be partnering with Smiley as we celebrate both of our milestones and pay homage to our history as we look forward to our brand’s evolution.”
Smiley CEO Nicolas Loufrani says, “We are excited about this collaboration as it brings together two brands deeply rooted in music, especially in the early grunge scenes. Both Palladium and Smiley have had a big impact in music for decades and we hope to continue to showcase our influence with this capsule.”
Although the capsule is part of the FW17 collection, both color ways will retail for $115 and be available for pre-release online at www.palladiumboots.com and at better Palladium retailers starting in June 2017.
ABOUT PALLADIUM
Palladium is a global heritage brand most well known for their timeless footwear. Originally founded in 1920 to make aircraft tires for the aviation industry, Palladium shifted their focus from tires to footwear after the end of WWII as they put their canvas and rubber expertise to create boots that were as hard wearing and durable as their tires. Palladium soon became outfitters of the legendary French Foreign Legion with their classic canvas Pampa boot, a style that is still one of their most signature styles today. Empowered by their heritage, Palladium now creates footwear for urban explorers in over 80 countries. For further information, please visit www.palladiumboots.com.
