Fortress Rebrands its Sunglasses, Expands into Europe with Industry Vet

We check in with Fortress, owner of the Crush and Kreed brands, to see how 2016 turned out, and to learn about new names for both brands to launch at Surf Expo

Published: January 23, 2017

When we last checked in with eyewear wholesaler Fortress in late 2015, they were winning market share in a challenged environment with price-point product for both their brands, Crush and Kreed.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series