SUPRA Celebrates 10 Years of Business

SUPRA release Decade x Reflection Skytop III.

Published: October 17, 2016 Press Release

SUPRA is pleased to continue celebrating its 10th year of business with the release of Decade x Reflection Skytop III, the third installment of the series.

“I felt that when reaching a milestone in life you often reflect on the past to help decide where you are going next,” said Chad Muska, a founding member of the SUPRA team and co-creator of the Skytop series. “So that is why I chose reflections as the theme for the Skytop III.”

For the Decade Series, Muska designed a limited edition colorway of each of his four Skytop models from the original vulcanized Skytop 001 to the futuristic Skytop IV. For the Skytop III, Muska chose the theme of “Reflections,” and incorporated literal and figurative elements of that concept into the design.

“I work with a glass-like resin in a lot of my art,” Muska said. ”It reflects its surroundings much like a mirror, so I wanted to somehow use that sort of idea with this shoe. We achieved the reflection by using a 3M light reflecting material, then painted over top of it with distressed black paint, which allows cracks of the reflective material to break through. I wanted to signify the idea of shining through the darkness and reflecting light.”

Composed of silver foiled leather, the upper of the Skytop III has been covered with black distressed paint to compliment the reflective theme and rugged athletic construction of the shoe. A black SUPRAFOAM midsole, elastic vamp band, flat waxed laces, and a custom embroidered Decade “X” at the quarter augment the bellicose look of the shoe while silver and opaque hardware elements add to the reflective theme. A translucent ice outsole reveals an underlying “Forever” print within the sole construction while a “Forever” sock liner ensures optimal internal comfort.

The Decade x Reflections Skytop III arrives to better footwear retailers soon. To learn more about the Decade Series, please visit suprafootwear.com.

About SUPRA

SUPRA is a footwear innovator and global lifestyle brand founded in Southern California in 2006. Inspired by passion and born from skate, SUPRA fuses fashion, music, s kateboarding, art, and street to bring classic silhouettes in an innovative way. Today, SUPRA operates flagship stores in Santa Monica, New York City, Mexico City, Paris, and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques. SUPRA is owned by KSGB, also known as K-Swiss Inc., a division of E.Land Group, a privately held Korean company.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series