SurfStitch President on U.S. Retrenchment

<p>A detailed interview with Lex Pedersen about why SurfStitch is scaling back operations in the U.S. market, the company's ongoing struggles since going public, the challenges with Swell, and why he agrees with Rick Brooks of Zumiez</p>
Published: June 21, 2016

The SurfStitch Group’s ambitious plans to conquer the North American market and create a new global e-commerce paradigm that profitably marries commerce and content has hit another bump in the road.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series