Doug Palladini of Vans – "Strategy Begets Volume"

<p>In a podcast interview, the Vans North America GM talks about how Vans - the industry's largest company - manages the pressure to grow while protecting the Vans brand, why he thinks the industry is struggling, and Vans' strategy for the surf market.</p>
Published: May 20, 2016

With over $2 billion in annual sales, Vans is the industry’s biggest company and the only one that has succeeded at all levels of distribution, from big box stores like Kohl’s to the most hardcore sneaker-head shops.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series