Smith delivers results despite major changes

Smith is the latest industry brand to become more integrated with a parent company. For once, it seems like it hasn't turned into a disaster. Smith's Global Head of Design & Marketing explains how Safilo is balancing integration, ambitious financial goals and brand independence for Smith.

Published: February 10, 2016By Tiffany Montgomery

Images from Smith's new marketing campaign - Photo courtesy of Smith

2015 was a big year for Smith Optics.

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Posted in: Executive Edition

Tagged with: Safilo, Smith Optics