This winter, Dragon is pleased to bring aboard Jake Largess as the new Global Ski Marketing Manager. An accomplished skier with deep roots in marketing and team management, Jake brings a wealth of relevant knowledge and insight to Dragon’s ski and snow goggle program.
“It¹s a privilege to join a brand like Dragon with such a strong history producing quality, innovative snow goggles. With strong product and a team of world class athletes representing the brand, it’s easy to see why Dragon is what it is today. I look forward to continuing the momentum in the snow category by developing our ski program,” says Jake.
Jake grew up skiing at Sunday River in Newry, Maine and moved to Colorado for college where he graduated in 2010, but spent most of his time in the Colorado Mountains. With a solid ski marketing background at Head Skis and previously as Nike’s Global Ski Manager, Jake’s passion for skiing and ability to connect with the core market in an authentic way will be a huge asset for Dragon. In his role, he will oversee and coordinate all aspects of Dragon’s ski initiatives including athlete support, event activation, marketing and brand strategy.
Dragon is a leading snow goggle manufacturer and has developed many of the most innovative, technically advanced goggles in the industry. The new NFX2 snow goggle with Swiftlock Lens Technology is an example of this as it combines progressive styling with the quickest, most secure lens change system in the market today.
When Jake is not chasing powder days in the mountains, you can contact him via email Jake.Largess@DragonAlliance.Com. To contact Dragon directly, go to www.DragonAlliance.com or at 800-995-0008
ABOUT DRAGON
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a performance based and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.
