The Grand Opening of Volcom’s new retail store in Mexico City on October 8th was an all-out fiesta that brought the energy and spirit of the brand to the cultural capital of Mexico for a proper kickoff.
The all-new, 850 square-foot store—Volcom’s first in Mexico—is situated in the vibrant Centro Santa Fe, one of the Latin America’s largest shopping malls. Surrounded by gleaming highrises, city parks, & college campuses, this prime location in the city’s southwest corner is an ideal backdrop for bringing the Volcom vibe to Mexico.
“Mexico is an important territory for Volcom and our development in the LatinAmerica region. We are very excited to have our first store open in the heart of Mexico City. It provides a great platform to express the brand and showcase our premium product offering. Look for a second store to open late in the first quarter of 2016.” Randy Childress VP of International
In the lead-up to the grand opening, Volcom oversaw a top-to-bottom custom build-out of the space, creating a full-immersion retail experience that highlights the depth, diversity and unmistakable character of the brand. The store offers the full spectrum of Volcom products for Men, Women, and Youth—from the award winning Mod-Tech Boardshorts, Volcom Brand Jeans, the store offers a complete collection of apparel, footwear and accssories.
The kickoff celebration drew a crowd of hundreds, including artists, musicians, models, and media who joined high-profile Volcom pro skaters Ryan Sheckler & David Gonzalez for the all-day bash. Mexican Volcom skaters Mario Saenz and Michael Scott as well as iconic Puerto Escondido surfer Oscar Moncada represented the local contingent, creating an energized, cross-cultural vibe that perfectly captured why a Volcom store in Mexico City is a perfect fit for the brand and the “True To This” movement.
About Volcom:
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS… the quest for Spiritual Intoxication. For more information, please visit https://www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. https://www.kering.com
