VF Corp. has appointed a new General Manager of Action Sports Canada after Michel Bilodeau, who formerly held the position, was promoted.
Jared Bevens, who has worked at Vans for 17 years, most recently as VP of Global Product Merchandising, is moving into the position. He will be based in VF’s Montreal office.
In his new role, Jared will be responsible for developing and executing brand and product strategies and aligning overall financial and strategic directives for the VF Action Sports coalition in Canada, namely Vans and Reef.
Michel’s new role is VP, General Manager at VF Corp. Canada.
