Vancouver, July 28, 2015 – SAXX Underwear Co. is thrilled to announce its membership in The Conservation Alliance, a group of outdoor companies committed to funding and partnering with organizations to protect wild places for their habitat and recreation values.
“The SAXX story was born on a fishing trip in Alaska by our founder Trent Kitsch. We now want to take the next step, as a young brand and commit to helping protect wild places,” said SAXX Underwear CEO Tim Bartels. “Now as a member of The Conservation Alliance, we’re proud to do our part in helping fund local grassroots organizations and support protecting millions of acres and waterways across North America.”
As a group of outdoor industry companies, The Conservation Alliance recognizes its responsibility to help protect the wild lands and waterways on which its customers recreate and wildlife thrives. To achieve that goal, The Conservation Alliance makes grants to nonprofit organizations working to protect the special wild lands and waters in their backyards.
“We’re pumped to join some 200 other companies to contribute to the Alliance’s $1.65 million annual grant funding goal, which at the end of the day, will directly fund some of the most effective and compelling conservation projects in North America. These include grants this past year to the Canadian Parks and Wilderness and the Sierra Club BC in our own backyard of beautiful British Columbia,” said Bartels.
The Alliance commits 100-percent of members’ annual dues directly to conservation groups. Last year, the organization contributed an all-time high $1.55 million to 45 conservation groups working to protect and restore North America’s wild places.
About SAXX Underwear Co.
Developed by an athlete and avid outdoorsman, SAXX Underwear Co. was founded with a mission to revolutionize the core staple of every man’s wardrobe. The company has since grown into an industry leader by creating the most comfortable, design-driven gear.
A subsidiary of No Limits Sportswear Inc. and based in Vancouver, Canada, SAXX manufactures innovative, life changing underwear. Combining several key innovations and built on the foundation of its patented internal mesh panels, SAXX offers a new level of comfort and performance in men’s underwear.
Since 2006, SAXX has carefully crafted products with the best materials and workmanship, each piece designed from the ground up with a sense of adventure and performance. As it expands its operations in North America and globally, SAXX continues to defy convention by pushing the boundaries every day in its pursuit of making truly life changing underwear. For additional information on SAXX Underwear Co. please visit saxxunderwear.com
About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed more than $14 million to grassroots conservation groups. Alliance funding has helped save more than 44 million acres of wildlands; protect 2,945 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase 10 climbing areas.
For complete information on The Conservation Alliance, please visit: www.conservationalliance.com.
