Press release:
WHAT: On June 21st, PacSun celebrated the first day of Summer and their second annual GSOM “Golden State Of Mind” Day by inviting eight contest winners (four winners plus a guest each) to kick off the first day of summer and “chase the sun” beginning with a sunrise surf lesson in the Hamptons to an afternoon pool party with Hurley in Las Vegas ending with sunset food and drinks at LRG event in Hollywood. This activation truly maximized the longest day of the year, by not missing one minute!
MORE ABOUT THE EVENT: Winners of the GSOM Day were photo enthusiasts and aspiring bloggers who captured their PacSun Summer adventure on their social media accounts tagging @PacSun #myGSOM. Contest winners included the following: Katie Rose Arnold (@thestyleriot), Valeriy Poltorak (@mrvalography), Seung Wook Kim (@seungwookie), and Hannah Shea (@hannah.j.s).
WHEN: June 21st, 2015
WHERE: Coopers Beach Southampton, NY; Drai’s Beach Club Las Vegas, NV; The Broadway Building Hollywood, CA
WHAT ELSE: PacSun continued to celebrate the summer solstice with a ‘text to win’ contest running from 6/19 – 6/21. With over 30,000 entries, fifty $100 gift cards were awarded each day.
About PacSun
Pacific Sunwear of California, Inc. and its subsidiaries is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of May 14, 2015 the Company operated 605 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
