Mark Healey launches Waterman’s Pack

After riding possibly the biggest paddle-in wave ever at Puerto Escondido in May, Mark Healey has returned home to announce the launch of new subscription box platform, Waterman’s Pack (www.watermanspack.com).
Published: June 3, 2015

Press release:

(Los Angeles, CA, June 3, 2015) After riding possibly the biggest paddle-in wave ever at Puerto Escondido in May, Mark Healey has returned home to announce the launch of new subscription box platform, Waterman’s Pack (www.watermanspack.com). Inspired by the success of subscription boxes such as BirchBox (800,000+ subscribers), Ipsy ($125M in revenue) and LootCrate (300,000+ subscribers), Healey and team have set out to put their spin on the subscription model, and bring it to the action watersports world.

Every other month, Healey or another world class waterman will curate a surprise package containing a selection of his or her “go-to items” for use in and out of the water. In conjunction with the pack, members receive exclusive online content from the curator, discounts from the participating brands, and opportunities to win once in a lifetime experiences. In order to spread the aloha spirit, a portion of the proceeds from each pack will benefit a charity of the curator’s choice. “I’m excited to use my lifetime of knowledge and first hand experience in the water to benefit our members in a unique and engaging way,” says Healey.  “Our goal with Waterman’s Pack is to provide our members with the right gear, knowledge and motivation to expand their horizons and increase their enjoyment in the water, at a fraction of the price.”

Available for order through June 14th, the first Waterman’s Pack is curated by Mark and benefits the non-profit, N? Kama Kai. “My goal with the first pack is to equip our members with the gear that sets the foundation for all of their water pursuits,” says Healey. The pack contains products from Riffe International, Waterman’s Applied Science, REV’D PROVISIONS and more. It can be ordered at www.watermanspack.com.

About Waterman’s Pack

Co-founded by renowned waterman, Mark Healey, Waterman’s Pack is the subscription box for the action watersports community. Every other month, members are delivered a surprise package curated by one of the greatest waterman alive. Our mission is to provide members with the necessary gear, knowledge and motivation to enhance their experience in the water, while benefiting worthy causes. The first Waterman’s Pack, curated by Mark Healey and benefiting N? Kama Kai, is now available at www.watermanspack.com.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series