Press release:
Orange County, CA- April 7, 2015 – TAVIK, original lifestyle brand cultivated from modern beach culture and world-traveling professional surf photographer, Corey Wilson, have collaborated to craft an elite boardshort that captures Corey’s iconic surf photography style and TAVIK’s original design aesthetics. The exclusive BLEU boardshort is available now at select premium retailers and online shopping destinations including SWELL.COM and TAVIK.COM.
The BLEU Boardshort showcases both Wilson and TAVIK’s appreciation for the modern beach lifestyle with a design that can be worn in the depth of the Moroccan ocean, the city streets of Sydney or lounging on Coastal beaches. Using a blend of premium fabrics, and TAVIK’s 4-Way Stretch Technology, the custom boardshort features striking electric-blue details paired with rich charcoal colors, analogous to Wilson’s renowned surf photography. Features including the side-pocket and waterproof zipper are added details for going from beach to street.
“I love an everyday boardshort that is flexible and does not resist movement when I need it most. I wear boardies all the time and often sleep in them, so I am really pleased that BLEU offers a high quality material that maintains comfort from my bed straight to the water,” said Corey Wilson. “It was great to see how much detail and process TAVIK put into creating these shorts and I hope everyone who gets a chance to put them to the test enjoys them as much as I do!”
Wilson took to the colossal Pipeline waves in Oahu, Hawaii to capture the first photo featuring the TAVIK and Corey Wilson Collaboration Boardshort. With much anticipation, BLEU is available through online retailer, SWELL.COM and retail locations including Jack’s Surfboards, SunCatcher Surf Shop, BLVD1, Galvanic, South End Surf and many more.
About TAVIK:
TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men’s, women’s and accessories collections.
