Press release:
LOS ANGELES, CA.— ROOK Brand has partnered with The Goonies to present a limited edition ROOK Brand x The Goonies Collection based on the popular movie from the 80’s. The one-of-a-kind collection showcases original artwork by ROOK co-owner and creative director Joe King, featuring the beloved characters Chunk, Sloth, and One Eyed Willie. The six item collection will include graphics by King in ROOK’s signature hand-drawn style displayed across three short sleeve tee’s, one long sleeve tee, one crew neck fleece, and one hooded fleece. The Collection will be available to the public at all Tilly’s locations as well as Tillys.com. Visit rookbrand.com for more information on the
show and the Collection.
“Even as a kid I was attracted to The Goonies not only for the adventure and the riches but I felt I understood the Misfits, the outcasts….. The Goonies! Never pretend to be something you’re not. To me Sloth and The Goonies were a perfect representation of embracing the difference! Don’t let ones exterior define who they are but allow them the benefit of the doubt! With this project we wanted to partner up with a retailer who embodied The Goonies sprit, and Tilly’s was the perfect partner” says Joe King, ROOK Brand co-founder and creative director.
ROOK BRAND & TILLY’S PRESENT A SPECIAL SCREENING OF THE GOONIES
In anticipation of the release, Rook and Tilly’s will be hosting a very special screening of the original The Goonies Movie. The special screening will be at the infamous Lido Theater locater on the Balboa Peninsula at 3459 Via Lido Newport Beach, CA 92663 on 10/16 at 6PM. This event will be open to the public free of charge.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, A Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. THE GOONIES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s14)
About TILLY’S:
Tilly’s is a fast-growing destination specialty retailer of apparel, footwear and accessories with an extensive assortment of the most relevant and sought-after brands rooted in action sports, music, art and fashion. Tilly’s is headquartered in Southern California and, as of September 22, 2014, operated 208 stores and through its website, www.tillys.com
About ROOK Brand:
ROOK Brand is an action sports and streetwear company based in Los Angeles, California. Founded in 2011 by veteran graphic artists and childhood friends Jon Garcia and Joe King, ROOK Brand is a label defined by its art. ROOK’s goal is to create high quality, eye catching and provocative products and design that bring the artist out from behind the scenes. It is a celebration of talent, ambition, and quality design created to recognize talented designers and inspire other artists to push the limits of design and their perception of what is possible. Visit rookbrand.com for more information. Follow ROOK Brand on Facebook, YouTube, Instagram (@rook_brand) and Twitter (@rookbrand).
