Press release:
Los Angeles, CA September 24, 2014 – Since its inception, Rastaclat® has proactively looked for opportunities to live up to their motto of Spreading Positive Vibrations®. The creative arts are a cause that is close to the company as their products are known for their unique, one-of-a-kind patterns and flair. This made their collaboration with Utah-based Denik a natural move.
Denik, at its core, is a cause-based company that supports two distinct markets with the sales of their line of products, notebooks. First, they support education by donating $1 from each sale to a select group of schools throughout the world (last year they raised money to build a middle school in Mali, Africa). They also support the arts, especially that of independent artists who would otherwise spend years to develop a large footprint. These artists are invited to submit their art to Denik, who then handpick works for the covers of their notebooks. A portion of the proceeds are then paid back to the artist to support the development of their talent.
In this collaborative capsule, the Denik notebook is paired with a perfectly coordinated Rastaclat classic bracelet. These two elements bear the creative touch of American artist, McKay Felt. Felt, who is finishing his education at University of the Arts, London, created this image as an homage to a close friend that helped him to amalgamate to his unfamiliar surroundings in England. Felt’s goal is to create art that is evocative without being exclusive to one interpretation. The royalties he receives from this project will go towards future projects which he hopes to pursue in fashion with his wife and family.
The Denik x Rastaclat® collab is projected to drop early October. Proceeds from this collaboration will directly fund the building of a new school, or the maintenance of one in need, in Guatemala. You can follow us on Instagram and Twitter (@Rastaclat) for updates on this project.
About Rastaclat®:
Rastaclat® (rah-stuh-claht): the cloth of the righteous. A brand founded in Long Beach, California from the roots of the action sports, art, music, and street culture. Rastaclat® is dedicated to the spirit of Spreading Positive Vibrations® encouraging individual style, a sense of positivity and freedom of expression. They strive to build timeless and innovative accessories inspired by everyday life while embracing all cultures throughout the planet. Rastaclat yields great pride in their handmade accessories and uncompromisable quality designed in the United States of America. Embraced by many – wear it loud, wear it proud! RASTACLAT®
