Press release:
DC Shoes, Huntington Beach, CA (July 24, 2014) – DC Shoes and Rob Dyrdek add to their strong history and years of partnership with the release of the RD X Mid. One of the original three skateboarders on the DC team and one of the most infamous and business savvy skaters in the world, Dyrdek is excited to announce his new collection and the launch of the RD X Mid shoe. The shoe is inspired by his iconic “Ten” and highlights DC’s athletic skate heritage while still offering maximumcomfort and support.
“The RD X stands for “Rob Dyrdek Ten” in homage to the shoe’s inspiration, and my favorite signature shoe ever, the Rob Dyrdek 10,” says Dyrdek. “What I most loved about the Rob Dyrdek 10 were the lines – so clean, so distinct, and so classically DC. With the RD X, I wanted to re-introduce this iconic aesthetic in a retro-modern, yet fresh way.”
DC Shoes continues to drive the market in skate footwear and the RD X Mid has carried on that tradition with features like an EVA sockliner, a Velcro strap and foam-padded tongue and collar for comfort and support. Abrasion-resistant outsoles and rubber cupsoles maximize the shoe’s durability. The RD X Mid is available in three colorways – Black/White, Blue/White and Red/White.
Along with the RD X Mid shoe, Dyrdek is also pleased to announce the launch of his Fall Collection which includes new colorways of the RD Grand Mid, RD Grand SP and RD Grand. The full apparel line also includes new graphic updates on outerwear and new cut and sew styles in soft goods.
The Rob Dyrdek Fall Collection and RD X Mid dropped in stores and online on July 22. For more information, or to purchase, visit www.dcshoes.com.
About DC:
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
