Press release:
Encinitas, CA (June 3, 2014) – Announcing the launch of BOWIE X JAMES. This brand is the vision of two moms, Karin Trevino and Chandra Elders, who were inspired by their daughters to create a unique and unexpected line of swimwear. Raised in Southern California, with strong roots in the beach lifestyle, they wanted to outfit their daughters as they would outfit themselves. BOWIE X JAMES bikinis can be mismatched and many of the styles offer reversible, tie side bottoms for versatility and a great fit. Each season BOWIE X JAMES is committed to donating a portion of their proceeds to charity – educating their daughters on the importance of giving back and encouraging them to make a difference in the world – all while looking adorable.
Established in 2013, BOWIE X JAMES is a collection of youth swimwear with a modern spin. The collection possesses mismatched prints, color options and silhouettes to keep your little one in high style. BOWIE X JAMES is marketed and branded towards fashion minded parents of girls between the ages of 2 and 6. BOWIE X JAMES will be found in specialty stores and finer boutiques globally. It is set to hit stores July 1, 2014. For sales, contact Gwen@bowiejames.com. Join the launch party on June 21.
