Paul Rodriguez on why he tweaked board business model with new brand

Paul Rodriguez tells SES how a confluence of technology and skateboard industry trends has led him to tweak the typical board business model with his new brand, Primitive Skateboarding.

Published: April 11, 2014administrator

Paul Rodriguez with a new Primitive board - Photo courtesy of Primitive Skateboarding

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Posted in: Executive Edition

Tagged with: Executive Edition, Paul Rodriguez, Primitive, Skate