Press release:
SAN CLEMENTE, CA – Electric announced today that Danny Williams, currently Electric’s Grass Roots Marketing Manager, has been named Colorado, Utah, Wyoming & New Mexico Sales Representative.
“I am extremely excited to promote one of Electric’s top internal employees to our outside sales team. Danny will now deliver best in class exclusive service for Electric in these key snow regions. This will be the first time Electric has fully dedicated one person to this evolving territory. Danny’s wealth of brand knowledge alongside an arsenal of exciting products will help kick off this new chapter for Electric in 2014.” – Cary Tatro, Western Sales Manager
“I am looking forward to 2014 and the opportunity to serve our retailers in the Rocky Mountain and Wasatch Regions. Outdoor territory is the epitome of sport meeting lifestyle and a second home for the Electric brand.” – Danny Williams
ABOUT DANNY WILLIAMS
Danny has been a member of the Electric family since the brand’s inception in 2000. An industry veteran, Danny brings 5 plus years of Electric brand experience to these regions. Danny was initially an athlete for the Electric snow team then later transitioned into an in-house sales associate and most recently was the brand’s Grass Roots Marketing Manager.
ABOUT ELECTRIC
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories. For more information on Electric please visit: electriccalifornia.com
