Zumiez reports October sales trends

Details about Zumiez's business in October, including category performance.
Published: November 6, 2013

Zumiez reported Wednesday afternoon that its same store sales increased 1.2% in October.

Strong categories included accessories, footwear, hardgoods and junior’s.

Men’s and boys posted negative comps during the month.

This year, Zumiez moved its Snow Expo sales event out of October and into November. Excluding that event shift, same store sales in October rose 2.2%.

For all of the third quarter, comps rose 1.5%. Year-to-date, same store sales have increased 0.7%.

Zumiez ended the period with 548 stores.

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series