A detailed look at Patagonia's surf strategy, future plans

A talk with Jason McCaffrey, Patagonia's Global Director of Surf, about Patagonia's surf plans and strategies, new initiatives, distribution model and why starting a logo T-shirt program at Patagonia is so complicated.
Published: November 3, 2013

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series