Nike announced some far reaching changes in its leadership strucuture yesterday afternoon as a result of the coming retirement of its long-time brand president, Charlie Denson.
Trevor Edwards, currently the EVP of Brand and Category Management, will replace Denson as Nike Brand President starting July 1. Denson will stay with the company until January and help with the transition.
He will be in charge of all category and geographical business units, including the Jordan brand, Action Sports and Hurley, Digital Sport and brand management globally.
I have confirmed that Roger Wyett, who is the Nike VP of Action Sports who also is responsible for Hurley, remains in his position and will continue to report to Trevor.
Trevor’s promotion was just one of several changes executive changes being made at Nike.
According to the press release, other changes include:
* Eric Sprunk, currently the EVP of Merchandising and Product, will become Nike’s Chief Operating Officer
* Jeanne Jackson, currently the President of Direct-to Consumer, will become President of Product and Merchandising
* Dr. Thomas Clarke, currently the President of New Business Development, will become President of Innovation.
Edwards, Sprunk, Jackson and Clarke will report directly to Nike CEO Mark Parker, along with Parker’s current direct reports including Hilary Krane who becomes EVP, Chief Administrative Officer and General Counsel, Don Blair, EVP and Chief Financial Officer, David Ayre, EVP of Global Human Resources, John Slusher, EVP of Global Sports Marketing, Jim Calhoun, President & CEO of Converse, John Hoke, VP of Global Design and Tinker Hatfield, VP of Creative Concepts.
* Gary DeStefano, President of Global Operations, is retiring. Elliott Hill, VP & GM of North America, will become President of Geographies and Sales.
* Jayme Martin, the VP & GM of Global Running, will become VP & GM of Global Categories. Nike Golf will now report to Martin.
* Christiana Shi, the VP of e-commerce, will become President of Direct to Consumer, leading Nike’s retail and e-commerce organizations. Hill, Martin and Shi will report directly to Edwards.
* Joaquin Hidalgo, the VP & GM of Emerging Markets, will become the VP & GM of North America
* Roland Wolfram, the VP & GM of Nike Football, will become the VP & GM of Emerging Markets. Hidalgo and Wolfram will report to Hill.
* Patrick Seehafer, the VP of Global Footwear for Converse, will become the VP & GM of Nike Running
* Dermott Cleary, the VP & GM of Nike Sportswear, will become the VP & GM of Nike Football.
* Dirk-Jan van Hameren, the VP of Nike Sportswear for Western Europe, will become the VP & GM of Nike Sportswear. Seehafer, Cleary and van Hameren will report to Martin.
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