Tommy Bahama’s SUP strategy

With Tommy Bahama a sponsor of the upcoming Santa Monica Paddleboard Race, we spoke with the SVP of Marketing in detail about the brand's strategy for the sport, including category plans, athlete involvement, more.
Published: June 2, 2013

The Tommy Bahama brand has been making appearances at standup paddling events recently, and I wanted to find out if marketing to SUP is a new strategy for the company.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series