Surf Summit 16 kicked off Wednesday night at a new venue, the Melia Cabo Real, in Los Cabos, Mexico.
Former NFL player and current ESPN analyst Merril Hoge gave the keynote speech about overcoming obstacles and becoming the best at what you do.
On Day 2, the group heard an interesting update on the new ASP from new owner and CEO Paul Speaker, and a talk with Filip Brabec, Director of Product Planning for Audi of America.
We are taking lots of photos of the retailers and brand executives who are here, and they are above in our slide show.
We will update the slide show throughout the Surf Summit.
