Latest In: SIMA

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Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition

We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The…

News July 20, 2026
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SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans

SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos…

News July 14, 2026
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SIMA Super Summit to Address Industry Disruption, Growth Opportunities

SIMA Executive Director Vipe Desai talks about the summit's goals, the target audience, the extensive networking opportunities and…

News October 7, 2025
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Photos from SIMA’s Waterman’s Ball

This year's Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and…

News June 16, 2025
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SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach

The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…

News June 13, 2025
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SURFscape: The Ultimate Consumer Expo Coming April 2025

For brands in the surf and outdoor industries, SURFscape is a fresh and timely solution where the best in…

Sponsored January 6, 2025

SIMA Presents “Unlocking Growth Opportunities in California for Surf Industry Businesses”

Learn how surf businesses can tap into millions in tax credits to fuel expansion and job creation.

Press Releases October 11, 2024
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Waterman’s Gala Brings Much-Needed Good Vibes to Industry

We have lots of photos and a report from the Waterman's Gala Saturday night at the Paséa Hotel…

News August 12, 2024
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Surf Industry Members Association Adjusts to “Seismic” Change

Ahead of the annual Waterman’s Weekend, Executive Director Vipe Desai reflects on SIMA’s 35-year history and how the…

News July 18, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series