Latest In: SIMA

SIMA Waterman's Ball

Photos from SIMA’s Waterman’s Ball

This year's Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and…

News June 16, 2025
SIMA Tavarua Auction

SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach

The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…

News June 13, 2025
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SURFscape: The Ultimate Consumer Expo Coming April 2025

For brands in the surf and outdoor industries, SURFscape is a fresh and timely solution where the best in…

Sponsored January 6, 2025

SIMA Presents “Unlocking Growth Opportunities in California for Surf Industry Businesses”

Learn how surf businesses can tap into millions in tax credits to fuel expansion and job creation.

Press Releases October 11, 2024
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Waterman’s Gala Brings Much-Needed Good Vibes to Industry

We have lots of photos and a report from the Waterman's Gala Saturday night at the Paséa Hotel…

News August 12, 2024
Vipe Desai Dylan Slater Watermans 2023

Surf Industry Members Association Adjusts to “Seismic” Change

Ahead of the annual Waterman’s Weekend, Executive Director Vipe Desai reflects on SIMA’s 35-year history and how the…

News July 18, 2024
Paul Naude

Protecting Our Oceans: A Call to Action by the Surf Industry Members Association

Discover how to protect the Ocean with SIMA.

Sponsored July 15, 2024
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SIMA Celebrates 35 Years as Waterman’s Gala Returns

Industry leaders and ocean champions will gather Aug. 10 to honor Gordon Merchant, Nathan Florence and Vince Scandone.

Press Releases May 7, 2024
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SURFscape Returns to Huntington Beach, Calif.

The ultimate playground for surf and outdoor fans is set for April 27 - April 28.

Press Releases April 25, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series