March sales hurt PacSun

Same-store sales fell 8 percent at PacSun stores in March. The company experienced "significant" weekly sales volatility due to the earlier Easter.


Apparel comps: up 4 percent, accounting for 78 percent of comp store sales.


Juniors: up double digits

Strong categories: tops, Bullhead denim, dresses

Weak categories: shorts, swim


Guys: down low-single digits

Strong categories: tops, denim

Weak categories: shorts, swim


Best region: Texas

Worst regions: Desert Southwest, California, Florida

Published: May 13, 2013

Same-store sales fell 8 percent at PacSun stores in March. The company experienced “significant” weekly sales volatility due to the earlier Easter.

Apparel comps: up 4 percent, accounting for 78 percent of comp store sales.

Juniors: up double digits

Strong categories: tops, Bullhead denim, dresses

Weak categories: shorts, swim

Guys: down low-single digits

Strong categories: tops, denim

Weak categories: shorts, swim

Best region: Texas

Worst regions: Desert Southwest, California, Florida

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Strategy & Planning Series