Web analysis and rankings, Day 1: Retailers

<p>With e-commerce and the web a hot topic in the industry these days, I thought it would be useful to delve into the subject further.</p> <p>For this week's Executive Edition stories, I compared online traffic rankings for brands and retailers in the action sports industry, mall-based teen retailers, and some other large e-commerce sites that sell industry goods. I talked to e-commerce and branding experts about some best practices in the online world and what companies large and small can learn from them. And, I explored what e-commerce and online will look like in five years.</p>