Web analysis Day 3: What to expect in the online future for e-commerce and branding

In part three of our series on e-commerce and branding online, we look toward the future. And the future is online sales growth.

First, some perspective. U.S. online retail sales reached $175 billion in 2007 and are projected to grow to $335 billion by 2012, according to a Forrester Research report earlier this year by analyst Sucharita Mulpuru.